It’s two weeks since our new website (yes, this one) went live, and we started to tell the world about GangHut. The response? Well, it’s been phenomenal. Our unique offering of marketing for marketplaces has been noticed all over the globe and we’ve even got ourselves some press coverage, which we’re pretty excited about.
First up was Communicate Magazine who specialise in corporate communications. They did a story about us here. Then Scottish Business News Network picked up on our launch, and shared it with their readers. Last but certainly not least, the prestigious Insider covered both our launch and our membership of Sharing Economy UK. You can read the full article here, but in the meantime, enjoy this snippet and check back soon for more news from the Hut.
“The agency offers campaigns that it says will “understand the dual nature of two-sided marketplaces and speak the language of platform technology and blockchain”. The agency also will work with businesses that support the platform economy – businesses in fintech, insuretech, trusttech, and paytech companies as well as regulators and trade bodies.
The agency says its aim is both to services its clients and to connect them, acting as advocates of the platform economy by participating in industry events as well as aiming to deliver thought leadership to move the sector forward.
The agency said that by “increasing awareness and understanding of this transformative model for global trade, GangHut hopes to help position the UK as market leaders in this space by working with clients worldwide, launching international businesses locally and taking local businesses to the world stage.”
Co-founder Shelley Wright says, “Living and working between Sydney and Edinburgh for the last seven years has given me a fascinating insight into the machinations of business and industry; how governments and corporations engage with new economic models – or not.”
“We’ve identified a niche opportunity to help businesses successfully leverage the peer-to-peer economy through savvy marketing, whether they’re operating entirely within the sector already or transitioning some or all of their commercial activities to a sharing or marketplace model.”
She said the agency would specialise in six core areas: communications strategy, content marketing, social media, advertising, search and PR. “But what’s really important is that we understand the long-term goals of our marketplace clients, so we can provide recommendations on what channel – or channel mix will deliver the biggest bang for their buck.”
GangHut has joined Sharing Economy UK, the trade body representing and championing the UK’s sharing economy businesses. Jenna Cane, Sharing Economy UK Manager, says, “We are pleased to welcome GangHut to Sharing Economy UK. Having the first marketing agency amongst our membership helps us to represent a wider range of sharing economy businesses, and supports our objective to make the UK a global centre for the sharing economy.”
The GangHut team has been working pre public launch and its clients include Switzerland’s boutique boat-sharing platform Boataffair, Australia’s parkshare app Kerb and Denmark’s classic car rental platform BookAClassic – as well as partners including Amsterdam gig economy conference Reshaping Work; US marketplace technology conference Marketplace Risk; and Arcadier, the Singapore-based marketplace software creators.