The Gang’s getting ready for winter… and we’re excited about our new offerings for marketplace platforms and apps looking to make their mark in 2020. Alongside our longer term projects, we’ve listened to our clients and created a range of practical marketplace-focused bootcamps, sprints and workshops. These focus on strategy, brand and PR:
- Marketing for a marketplace MVP and beyond: creating a strategy to impress investors
Marketing is the critical element to startup growth acceleration. Demonstrating how you’ll drive sales from your user/provider audience will help move your investor deck from mediocre to pitch winner.
- Marketplace messaging: brand education and building trust for multi-sided platforms
Marketing has to work extra hard for disruptive marketplaces: there’s a need to educate and build trust as well as drive sales. Taking time to understand both users and providers – and their motivation/barriers to uptake – ultimately ensures your brand will talk to potential customers in consistent and resonant ways.
- PR for peer-to-peer: insider tricks for creating a buzz around your marketplace
PR is an effective brand awareness tool that can complement and enhance your acquisition strategies when launching and scaling your marketplace. But how does it work when you have several audiences? What are the hooks that get coverage and who are the contacts that count?
What can you expect?
Whichever theme solves your problem, you can access the Hut’s marketplace experts in the way that works for you: either a half-day workshop, a four week intensive ‘sprint’, or a cost-effective bootcamp. The Gang will work with you using tools, techniques and templates to create actionable plans tailored to your specific stage, needs or budget. For PR, we also offer or ‘Gang Membership’ which gets you media connections on a monthly basis. Get in touch to find out more: firstname.lastname@example.org